Collective Stories Training
We believe in the power of storytelling.
Workshop content will always be useful, inspiring and practical.
Boutique, bespoke and energising.
Our training drives a clear elevation of existing skillsets.
We empower attendees to be curious and creative to create propositions that drive a real difference.
Our Workshops
Attendees of our workshops also have access to a free Power Hour with one of our experts.
During these sessions, we will work together to put your new skills into action.
We can offer access to experienced category managers, marketers, and also our very own graphic design team!
Category Management
•Introduction to Category Management
•Advanced Category Management
Storytelling
Strategic Account Management
About the Trainer
I have been working supplier side in the FMCG industry for many years working in innovation, category and account management roles which have always required a specific focus on storytelling and transformational narratives.
In addition to working as Head of Category Development at Collective Stories, I am also a lecturer at Leeds Business School. I specialise in Storytelling and am currently exploring the evolution of the transformational narrative in FMCG supplier/retailer relationships as part of my PhD studies.
I am unapologetic about my love of storytelling and my absolute belief that telling better stories in FMCG is possible (and hugely beneficial). If you believe that your team would benefit from upskilling in Category Management and Storytelling, please drop me a line. I always love a chat with those who believe that the whole thing can be better.
Join the campaign for better stories in FMCG, no longer will we present poorly structured, over-complicated narratives. Down with repetition and fear of asking retailers to act. Let’s move forward with clarity, confidence, fluency and dynamism. Let’s make every second of our retailer/supplier interactions count.
““The trainer is very engaging and relatable. Her examples used to help make her points clear were really relevant and her delivery was energetic, intelligent, packed full of info.”.”