Storytelling for
Business
(FMCG Focus)
Workshop Overview
Collective Stories is dedicated to illuminating the profound impact of storytelling in the realm of business through our specialized training workshops. Our mission is to infuse marketers, category managers, account managers, and senior leaders with the transformative potential of storytelling.
Within our comprehensive workshops, we proudly offer tailored FMCG (Fast-Moving Consumer Goods) training modules in Category Management, with a specific focus on Storytelling for Business and Account Management. These programs are intricately designed to cater to the needs of category management colleagues and commercial teams. We understand the diverse landscape from Category Executive to Director levels and collaborate closely with you to bolster your team's capabilities efficiently and cost-effectively.
Recognizing that each business is unique, we prioritize a customized approach. Your business's strategic direction, aspirations, and the nuances of your relationship with retail customers are integral considerations when shaping our workshop content. Our sessions encompass a rich array of storytelling concepts, spanning trusted methodologies, reframed approaches, and groundbreaking strategies, while offering actionable tips for execution and best practices.
Furthermore, our workshops provide a focused exploration of the power of storytelling within the context of the retail industry. By delving into this perspective, participants gain invaluable insights and strategies specifically crafted to leverage storytelling's influence on engaging and resonating with retail customers effectively.
At Collective Stories, our commitment is to equip you and your team with the profound impact of storytelling for business, enabling you to drive compelling narratives that elevate your brand and create impactful connections in today's competitive market.
Connect with us today to explore how our workshops can empower your team to harness the storytelling prowess and steer your business towards remarkable success in the dynamic business landscape.
Learning Outcomes
Understand key trusted storytelling techniques and practical frameworks.
Explore new thinking in storytelling including case studies.
Confidently identify when to use storytelling techniques in typical and extraordinary FMCG situations.
Challenge the status quo and reframe well-trodden narratives: Getting started.
Determine what matters to your audience and how to inspire them into action through audience analysis.
Create a connection with your audience, to drive engagement, and buy-in and to facilitate easy decision-making.
Share complex information on a human level to drive change and action.
Use multiple data sources to create engaging narratives and definitive outcomes.
Structure your ideas persuasively developing fact-based selling and creativity.
Illuminate the core of your idea, distilling and communicating complex ideas with clarity.
Define the characteristics of a great slide.
Start thinking like a designer. No more information overload.
Present with clarity and focus.
Who would this benefit?
Retailer-facing FMCG Supplier teams.
Compelling selling fans, who need to elevate and reframe their propositions.
JBP drivers and shapers.
Account Managers & Category Managers who want to and springboard their stories.
Insight and Innovation teams.
Senior leadership teams who want to harness the power of story to make a change or achieve cut through.
Those who have lots to say and need to achieve important cut-through within the retailer-supplier dynamic.
Those who realise that we can make a difference with story.
Members of the movement against boring and ineffective corporate PowerPoint.
Dates Available:
All our Workshops take place at the The Knowledge Exchange, Leeds Beckett University. 10am - 5pm.
“A brilliant course that has prompted me to reframe the way in which I think about structuring presentations to support in landing key messages with impact.”
Venue
The Knowledge Exchange
Located in the heart of Leeds Business School in their iconic Rose Bowl building in Leeds city centre.
FMCG Category Management Training delivered by our founder: Helen Hepworth, experienced category and commercial professional with over 2o years of experience working within the FMCG space. Academic and associate of Leeds Business School