Our Team
Headed by our Founder Helen Hepworth, experienced FMCG Category Management and Insight Professional, our team is available to work on a project, short term contract and interim basis.
Founder of Collective Stories
Helen
Helen is a storyteller, just not in the ‘Once upon a time’ sense. After a 20 year career in retail from shop floor to head office Helen founded Collective Stories to help businesses craft strategically dynamic and insightful stories blending classic category management and insight with a creative and dynamic flair.
An experienced Account / Category Management and Marketing professional with a strong background amongstUK retailers (notably grocers, high street pharmacy and community pharmacy). Over 20 years of experience in the health and beauty category.
In three words Helen describes herself as a Storyteller, Motivator & Listener.
Creative Director
Darren
A creative director and graphic designer with many decades of experience in visual storytelling, Darren makes our stories come to life. Committed to the absolute rejection of boring powerpoint and a complete professional dedication to FMCG storytelling, Darren works with our category development team to simply elevate our propositions.
In three words Darren describes himself as a creative, logician & cyclist.
