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We’ve thought about this, we could generate some tip top jargon, but we like to keep it simple, we like to address key strategic issues your business could be facing, if you have a similar need, lets connect
Publications
Collective Stories understands that the key to thriving in today’s environment is to make informed, data- driven decisions and make them quickly. You need to invest time and effort in understanding your shoppers, your category, your market and even the wider macro-economic environment that will have an impact on your business.
Take a look at our recent articles written for The Retail Institute at Leeds Beckett.
A Category Management View of Post Lockdown Shopper Missions: Same, same but different.
Helen Hepworth
Effective Category Management and the next normal
Helen Hepworth & Ruta Misiunaite