Data to
Dynamic Insight
Workshop Overview
Join us for a transformative workshop experience, "Data to Dynamic Insight " is designed for professionals in the retail and FMCG industries. This workshop goes beyond traditional data analysis and presentation skills to empower you to turn data into actionable insights and strategic recommendations. Delivered by Helen Hepworth, experienced Category Development specialist and professional storyteller.
In this workshop, you will learn how to extract key headlines from multiple data sources, allowing you to uncover valuable insights quickly and effectively. While we will touch on techniques for enhancing presentations, the primary focus of this course is on translating data into dynamic and strategic recommendations that drive tangible outcomes.
Whether you are a data analyst, a marketer, a business strategist, or a decision-maker, this workshop will provide you with the tools and techniques needed to transform your internal and external data into compelling narratives that inspire action.
Choose from two formats for this workshop to suit your schedule and preferences. Join us and unlock the power of data-driven storytelling in the retail and FMCG sectors.
Learning Outcomes
This workshop will provide you with the tools and techniques needed to transform your internal and external data into compelling narratives that inspire action.
Understand the current data landscape and understand what retailers really want to know and how your team can deliver it most effectively.
Understand the difference between traditional data analysis and dynamic insight.
Develop the skills and tools required to illuminate the difference between data and dynamic insight.
Learn how to extract key headlines from multiple data sources, allowing you to uncover valuable insights quickly and effectively.
Confidently connect with your audience through the creation and delivery of a compelling data story.
Develop the presentation skills required to turn data into actionable insights and strategic recommendations.
Who would this benefit?
Designed for professionals in the retail and FMCG industries. This course is suitable for those working in purely insight roles, category managers and account managers. For those working in FMCG who have lots to say but want to gain ‘cut though’.
Hybrid Workshop
Embark on a unique learning journey with our hybrid workshop format tailored for professionals in the retail and FMCG industries.
Intensive one-day workshops are held in our training space in Leeds.
Following the in-person workshop, continue your learning journey with a three-hour online session that delves further into your chosen subject. This online component offers the flexibility to reinforce your skills and knowledge from the comfort of your own space, while staying connected with expert instructors and fellow participants.
Dates Available:
An in-person intensive one-day workshop at our training space in Leeds on the 19th of June 10.00 am-5.00 pm
Followed up by a 3-hour online workshop on the 26th of June, 9.00 am-11.30 am
Online Workshop
Experience the convenience and interactivity of our online workshops tailored for professionals in the retail and FMCG industries. Your workshop will span three engaging sessions held on Zoom over a two-week period.
Dates Available:
24th / 25th / 27th of June, 9.00am-11.30am.
“Helen is really supportive & a great person to run through ideas with. I liked her openness about previous experiences and how she motivates people to share with a big audience”
Venue
The Knowledge Exchange
Located in the heart of Leeds Business School in their iconic Rose Bowl building in Leeds city centre.
FMCG Category Management Training delivered by our founder: Helen Hepworth, experienced category and commercial professional with over 2o years of experience working within the FMCG space. Academic and associate of Leeds Business School