Advanced
Category Management
Training Overview
Collective Stories is at the forefront of revolutionizing professional development through our advanced training workshops, specifically crafted to harness the transformative power of storytelling. Our commitment is to channel our collective energy and extensive expertise into empowering marketers, category managers, account managers, and senior leaders with the artistry of storytelling.
Within our meticulously designed workshops, we offer bespoke FMCG (Fast-Moving Consumer Goods) training modules in Category Management, Storytelling for Business, and Account Management. These sessions are curated to cater precisely to the needs of category management colleagues and commercial teams. Whether you're at the helm as a Category Executive or steering decisions as a Director, our workshops are adaptable, working in close collaboration with you to fortify your team's capabilities efficiently and cost-effectively.
Understanding that a standardized approach falls short in meeting diverse business requirements, we pride ourselves on a personalized approach. We take into account your business's strategic direction, aspirations, and unique relationships with retail customers when tailoring our workshop content. Our sessions encompass a spectrum of storytelling concepts, encompassing tried-and-tested methods, reframed approaches, and cutting-edge strategies, complemented by actionable tips for execution and best practices.
Furthermore, our workshops provide a deep dive into the power of storytelling within the context of the retail industry. By exploring this lens, participants gain invaluable insights and strategies tailored to leverage storytelling's impact on engaging and influencing retail customers effectively.
At Collective Stories, our dedication lies in equipping you and your team with sophisticated storytelling techniques that transcend the ordinary, empowering you to drive substantial results in the competitive market landscape. Embark on this transformative journey with us as we unleash the full potential of storytelling together.
Connect with us today to explore how our advanced workshops can elevate your team's storytelling prowess and contribute significantly to your business's success in the ever-evolving market milieu.
Learning Outcomes
Revisit the true category lens and how this affects life as a Category Manager/Director.
Measure category health and communicate category performance with clarity and focus.
Clearly communicate category insight within your organisation at all levels and externally.
Development of elevated fact based selling skills.
Make category statements matter.
Develop and evolve a category vision.
Explore the journey to and expectations of category leadership.
Who would this benefit?
Experienced Category Managers who want to refresh key techniques and acquire latest best practice and thinking in the world of Category Management.
Joint Business Plan drivers and shapers.
Senior Category Managers who want to harness the power of story to make a significant impact or change and achieve cut through within the retailer/ supplier ecosystem.
Compelling selling fans, who want to elevate and reframe their propositions.
Dates Available:
All our Workshops take place at the The Knowledge Exchange, Leeds Beckett University. 10am - 5pm.
“Really interesting, one of the best courses I’ve been on. Enjoyed the casual conversation of the course so didn’t feel tiring or overwhelming.”
Venue
The Knowledge Exchange
Located in the heart of Leeds Business School in their iconic Rose Bowl building in Leeds city centre.
FMCG Category Management Training delivered by our founder: Helen Hepworth, experienced category and commercial professional with over 2o years of experience working within the FMCG space. Academic and associate of Leeds Business School