IGD Live 2019

You might remember our thoughts about the static story, if you don’t, very basically, we at Collective Stories totally reject meaningless static stories particularly from a business perspective. 

Macro insight is essential to any story but particularly in FMCG and particularly in uncertain times. Allocation of spend is totally different in the FMCG environment, some products we need, some we want, some we do not know that we want yet….

It’s the job of the category management function to take macro insight and blend it with the retailer perspective and importantly the consumer perspective in order to drive engagement, sales and your relationship with the consumer.

The IGD is always a good place to go for macro insight, the clue is in the name, The Institute of Grocery Development. A splendid gang of experts who support development and growth in this industry. 

It’s what we do with the insight and best practices we pick up at events like this that define our level of success. 

Have you ever been to a conference where you have had the best insight presented, heard the most engaging and relevant content and felt fired up to take action. What next, where to, how to, who to?

Collective Stories take insight not just from the IGD but a variety of sources and make the story relevant for your business, your retailer and your customer. The insight is dynamic, relevant and focussed. 

Collective Stories will be attending the IGD Live event at Tobacco Dock London on the 6th & 7th of November. Contact us today to start your story.