Act now: Reject the static story!

Photo by Markus Spiske on Unsplash

Most businesses are rich in data, the data evolves, it moves, it changes direction, it is  dynamic, it grows. Smart businesses have departments dedicated to data. Smart data departments churn out smart dashboards and smart reviews on a weekly basis, smartly. The data is just data, a static story waiting to be told.

Your business is defined by what it does with the static story. Some businesses simply do nothing. Some businesses move very quickly to apply logic to data, sales are down, it’s the weather, the planets aren’t aligned, the dog ate my homework.

Applying logic to data in insolation reduces the credibility of your business story. The data isn’t yet insight, it’s just a static story. A word of caution about the danger of the static story, if said with enough conviction, these things soon become true, if repeated enough they become the principle focus of many.

A great FMCG story blends micro and macro insight with customer insight, a retailer lens can then be applied. Honestly, even after the addition of further data sources, the story remains static.

Collective Stories turn data into insight, we take the static story and make it colourful, memorable and inspiring. Our stories are insightful, credible and authentic, never static.  We also make them visually beautiful using clean and stunning graphic design, video, motion graphics and the latest data visualisation techniques. 

A story will only work if it is authentic and leaves the listener enthused and inspired, a business story is only effective if once told it is remembered, repeated and revisited.

Join us in our campaign to reject the static story. Your Collective Story starts with you, lets chat.