Sensitivity & Insight: Bladder Weakness
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel”
Great insight is driven by great recruitment and ultimately great subjects. Connecting with respondents during a research project is vital, failure to connect will lead to sub standard insight or insight which quite simply isn’t the best it can be.
It’s our job as Insight Specialists to get the best out of our respondents, when the subject is sensitive, perhaps a subject which deeply affects how people feel about themselves, a different perspective is needed.
Collective Stories are specialists in delivering qualitative insight about sensitive subjects notably Bladder Weakness. Bladder weakness in both men and women is an increasing condition, the NHS no longer cover products for light to moderate bladder weakness and the bladder weakness market has grown as a reflection of this.
The need for relevant and actionable qualitative insight is significant.
Collective Stories has designed and completed research projects in this area over a number of years including depth interviews and subsequent development of pen portraits for absorbent hygienic product manufacturers. We work with manufacturers to determine insight needs and develop the right tools to deliver this. Oh and we are experts in frugality, discovering more for less.
The consumer in this market really is unique, they have specific needs for both the product and the shopping experience. Generally, they feel embarrassed and isolated by their condition. Research in this area should be approached with the necessary attitude.
This isn’t a one size fits all research approach. Subjects are treated with empathy and care throughout the process and the guidelines of the Market Research Society are strictly respected.
Collective Stories understand this condition, including the requirements of the end user, the shopping experience and the tone of voice required.
Let’s discuss how Collective Stories can design research for your business and unlock your retailer conversations in this area#storiesforgrowth
