Interim Category Development
Does your category development team need help over the next few months? Do you have major projects, range reviews or new innovation opportunities you would like to accelerate?
We don’t consider ourselves traditional consultants (we consciously avoid this term). We are very clear that our FMCG category development stories are based on three things, retailer, customers and supplier. We work closely with your category & commercial teams to create the best collectively driven FMCG category development stories…TO DRIVE ACTION.
In his book, The Power of Diverse Thinking, Matthew Syed talks about the power of working with different people, a ‘team of diverse’ thinkers and the significant benefits this can bring. In this book, Matthew Syed describes how a team headed up by Psychologist Brian Uzzi (Kellogg School of Management) studied over 2m US patents issued since 1975 and identified that teams are dominant in every single one of the 36 categories.
The point here is that a team made up of different people with different experiences can create a spark, drive change and dynamic thinking.
Collective Stories work with your existing teams to reframe and challenge your category development narrative. Start your Collective FMCG story today.
