FMCG category success is defined by the stories you tell
Category Development Stories should be anything but business as usual
Collective Stories are experts in FMCG Category Development working alongside global suppliers to ignite category stories. We combine classic category management techniques with creative storytelling and design to drive maximum impact when you need it most.
Collective Stories delivers impactful propositions to elevate your story and drive Category Development including customer pitches, JBP’s, range reviews and even internal innovation.
We founded our amazing FMCG Category Development Consultancy based on our experience in FMCG, which has taught us that a perfect blend of clarity and creativity will awaken key stakeholder conversations.
Our Work
Collective Stories is a different kind of FMCG Category Development Consultancy, we are storytellers, just not in the once upon a time sense. Simplistically, a story has a situation, a complication and eventually a resolution. We are committed to awakening key stakeholder conversations throughout the development of your story, collaborating with you to reframe narratives and drive success.
Collective Stories use experience and expertise to bring clarity and creativity to your category development plans. Experienced, passionate and collaborative, we work as part of your team to drive and ultimately accelerate your category performance. Successful Category Development is driven by the stories you tell..
Collective Stories is an FMCG Category development consultancy and we can work on a light touch or fully immersive basis including projects or interim contracts.
Accelerate your FMCG category development
We’ve thought about this, we could generate some tip top jargon, but we like to keep it simple, we like to address key strategic issues your business could be facing or the FMCG opportunity you really want to maximise, if you have a similar need, lets connect.
Questions our clients frequently ask us
We are more than just an e auction; how do we sell our business and not just our product in a retail environment
(Be brave, keep it simple and read on…).
I can’t get traction getting my products into retailer Y
(Do not give up).
Category development is less of a priority than business as usual tasks
(we get it, it happens)
We want to drive a creative mindset within our business
(take the first step today).
We don’t want to just compete on price
(mindset!).
We have innovation we believe in but cannot connect with our customers
(don’t be afraid to reframe this, burn it down if you have to).
We need additional Category Management and Insight resource on a short term basis
(in the words of a singer from the 80s, “a good catman is hard to find”).
We want to engage with our customers about sustainability
(and so you should!).
We want to exceed our customers’ expectations and become category captains/partners
(dream big little soldier).
A combination of the above, like putting the octopus in the shopping bag, a tentacle always escapes, focus is a constant challenge.
PS. we speak fluent jargon, practically perfectly and can trot it out upon request… examples include, through the lens, up the funnel and down the hose, just kidding, made that last one up!